Objective
To support the scaling and growth of the Talenaut (talenaut.com) business by defining and designing the entire new brand. Also to facilitate its launch and Go-To-Market strategy across global markets, with a primary focus on the UK and US. Talenaut is a platform offering a recruiting operating system powered by a conversational AI assistant - we needed to make it distinctive and captivating in a highly competitive market.
Key Deliverables:
- Brand – positioning, superpower, personality, promise, visual identity + tone of voice
- Brand strapline (elevating the brand promise / brand value proposition)
- Brand hero film
- Brand guide and toolkit
- Website design & build (Talenaut.com) – UX and UI
- GTM assets
The Opportunity
Talenaut is transforming recruiting with its conversational AI operating system, solving high-volume, frontline hiring by automating slow processes and connecting employers with the right candidates. It enables fast, fair hiring, offers real-time pipeline insight, predicts outcomes, and removes friction from engagement to decision-making. Talenaut aligns talent, operations, and the business, driving success for all stakeholders. To reflect its ambition and technology, we partnered with Talenaut to create a distinctive, impactful brand that clearly articulates its value, captivates its ideal customer profile, and ensures a confident experience across all touchpoints, supporting rapid adoption and hypergrowth.
.svg)
Brand Strategy & Positioning
The space to own
- Competitor audit – SWOT of 6 key competitors
- Competitor audit across branding, positioning, promise, visual identity, color palette, typography, imagery, tone of voice
- Findings / insights report and brand territory to own
- Value proposition – discovery + defining
Brand Promise
- Brand promise as a Strapline: “Your Hirepower”
- Clever, reflects value proposition, and aligned to ICP drivers.
- Distinctive, memorable, true.
Brand personality & visual identity:
- EXPERT but not Prima Dona
- FUTURISTIC but not unrealistic
- PROFESSIONAL but not corporate
- FRESH but not ethereal
Tone of Voice
- Style: Grounded, Inviting, Reassuring
- Universal tone: Quietly bold
B2B Website
A custom, mobile-first responsive website was designed (UI and UX) to captivate Talenaut’s primary ICP audience.
Featuring:
- Intuitive navigation and UX
- Modular storytelling layout
- Fully immersive and engaging UI
- Scalable UI system for future growth
- Atomic design system, AA compliant
The Hero Film
Talent leaders and hiring managers value Talenaut because it was built by a former CPO/HR Director, who deeply understands the realities of frontline hiring, making it the ideal tool for recruiters, HR leaders, and operators who face the pressures of high-volume recruitment and recognize the shortcomings of traditional methods. The hero film illustrates the problems Talenaut solves—such as disconnected candidate journeys, slow screening, manual follow-ups, low response rates, and limited pipeline visibility—before showing how Talenaut transforms the process through conversational AI for automated, frictionless engagement, real-time visibility for faster, more confident decisions, and the ability to connect teams with frontline candidates rapidly and at scale, ultimately driving hiring success across the business and positioning Talenaut as the leading, trusted solution for forward-thinking talent leaders determined to drive change.
An energetic, animated style with glimpses into the realities of frontline recruitment—and what’s possible when hiring works the way it should. Real human reactions and a strong voiceover elevate the accessible style, keeping the film human-first and product-light.
Social Content
Built for LinkedIn, YouTube, TikTok, Instagram - 6 x short clips (15–30s) extracted from the hero film all bookended with “Hiring shouldn’t be a constant battle…” and “Talenaut. Less hassle. More Hiring”. All with supporting post author-copy
GTM Assets
A suite of go-to-market assets were created to deliver a consistent Talenaut brand experience across every touchpoint.
Assets included:
- LinkedIn headers
- LinkedIn profile
- Social framing templates
.svg)
.webp)
.svg)