SureCoach

Brief

Connect the platform with 20-30yr professionals

Project

Confidence at your fingertips

Objective

Launch 'SureCoach' (surecoach.ai) an AI career coach driven by personality and emotional intelligence, and appeal directly to a B2C audience, specifically 20–30-year-old professionals, by building an emotional connection with the product, driving traffic to complete a 5-minute free personality assessment, and encouraging long-term adoption and repeat usage.

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Key Deliverables

Naming + Tagline development
Hero Film
Teasers Ads
Social Assets
Campaign VI + TOV Toolkit
Responsive Campaign Microsite

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The Opportunity

In today’s fast-moving, hybrid work environments, young professionals face everything from imposter syndrome to burnout, often without judgment-free support. SureCoach enters as a human-centered AI, designed to be a work best friend: smart, responsive, and rooted in emotional intelligence.

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We set out to launch SureCoach as more than a product - as a movement to help people show up as their best selves in the moments that matter most.

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Strategy & Creative Approach

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Naming & Tagline

Final Name: SureCoach
Tagline Chosen: “Confidence at your Fingertips”‍
Emotionally accessible, aspirational, and true to product value.

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Tone of Voice & Visual Identity

Tone: Friendly, intelligent, never patronizing
Visual Style: Minimalist, modern, human-focused
Mood: Warm, safe, motivating

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Hero Film

Our campaign centerpiece was a 90-second animated film crafted to emotionally connect with viewers. It visualizes real, relatable work moments - nerves before a presentation, conflict with a boss, burnout creeping in - and introduces SureCoach as the trusted, invisible sidekick ready with just the right words. Word bubbles and voice thoughts as subtle UI stand-ins - keeping the film human-first and product-light

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B2B Website

A custom, mobile-first responsive website was designed (UI and UX) to captivate the SureCoach primary ICP audience.

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Featuring:

Modular storytelling layout
Embedded film, Why Surecoach, What you get, How it works
Assessment (5-minute personality quiz)
Scalable UI system for future growth

www.surecoach.ai

Social content

Built for LinkedIn, YouTube, TikTok, Instagram.

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Teaser Posts (Pre-launch)

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Snappy, suspenseful, visually led assets.

6 x short clips (15–30s) extracted from the hero film. Each focusing on a pain point:

Presenting with confidence
Responding to feedback
Navigating burnout
Owning your voice

Client feedback

“There are vendors. There are great vendors. And then there are PARTNERS who truly add value. Druul Creative falls squarely into the last category. The Druul team are top of their game, senior and strategic, delivering big-agency vision while hands-on enough to account for covering off every single intricate detail. In the age of AI, there’s still a human advantage when the humans are good enough, and working with Druul Creative reinforced that every day.”

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Russ Mikowski,

CEO, SurePeople/SureCoach

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“Druul Creative helped us bring SureCoach to life in a way that felt bold, fresh, and truly aligned with who we are. They didn’t just help us launch a product, they helped us reframe how people think about AI in the workplace. The tone, the style, the creative, the positioning - every piece came together in a way that really struck a chord with our audience. It was a true partnership, and we’re so glad we got to build this together.”

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Gargi Potdar, Head of Marketing

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Let’s go

SureCoach

Objective

Key Deliverables

The Opportunity

Strategy & Creative Approach

Hero Film

B2B Website

Social content

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